I get it. I was there. With all these social networks and stuff to do, ain’t nobody got time a website!
In fact, it can lead to more sales and exposure if done correctly.
Here is what helped me decide why I needed a website:
ALL IN ONE PLACE
Having a website is like collecting all your skills and materials in one place.
Imagine having your blog, your portfolio, your brand presentation, your shop, your collaborations, your podcast, literally everything on one website.
This is to time-saving, and your clients will love it, I promise.
You can also add everything you post on Instagram in real-time.
This is so important, especially if you want to collaborate with companies.
You don’t have to spend thousands of euros on a website. Nowadays, you can find hundreds of websites offering templates and ready-to-use websites. You just have to add your pictures and copy, and that’s it.
Of course, try to be as true to you as possible. If your art is all about colours, don’t make a black-and-white website, understood?
Also, make it personal. Tell your story, explain who you are and why you do what you do. Get them excited to contact you.
2021 Update: When I decided I needed a website I started with Squarespace. Now I use Showit and I totally LOVE IT because it’s more user friendly with it’s drag-and-drop design and also it’s very SEO oriented.
Having your own website is very useful when it comes to creating a mailing list.
If you are just at the beginning of your career, you might be not used to this, but a mailing list is the holy grail of online marketing.
All those social media like Instagram and Facebook will be gone one day. And what will you be left with?
Even if you have millions of followers, that’s nothing if those platforms close down.
A mailing list is yours and yours only. You can send emails whenever you want, and your subscribers can stay in touch with you forever.
You don’t have to send emails for now. But set a mailing list and make people that come to your website subscribe to it. You can, for example, make a freebie to get them subscribing.
Creating a website might be scary, I get it.
All that technology, pictures to take, copy to write; I’m not going to lie, it takes time too. But no one is chasing you. Take your time. Little by little, you will make it.
If you are still on the fence and you prefer Instagram, here is how you can improve your profile and make a side hustle with it.
Do You Need a Website as an Artist?
October 15, 2020